Our Approach:

Value Investing:

An investment paradigm that involves buying assets that appear underpriced by some form of fundamental analysis.

Benjamin Graham is known as “the father of value investing.” His works have influenced some of the greatest minds on and off Wall Street. Warren Buffet has called Graham’s book “The Intelligent Investor” (1949) "the best book about investing ever written.” Fundamental analysis, minimal debt, and comfortable margins of safety, combined with a buy-and-hold philosophy, have proven value investing the be the greatest long term strategy used today.

Data Analytics

Combining the strategy of value investing with principled computer modeling and back testing has proven to be a huge advantage for successful hedge fund managers like Ray Dalio. In the early 2000’s hedge funds finally possessed enough data to analyze the nationwide real estate market combined with back tested principles that allowed them to purchase tens of thousands of cashflow properties safely.  

Buying and holding real estate for cashflow is not a new idea by any means. For nearly 100 years instructors and gurus have been selling reports and courses to would-be investors packed into hotel ballrooms at a premium. They were able to do this because the strategies were known by so few and the data was difficult to obtain.


Today, most real estate investment strategies can be found for free on the internet and all the data you need is free from the government if you know how to organize and analyze it. So that’s what we did. We took combined nationwide public data based on sound investing principles and formed a web tool that allows the average consumer to identify the best places to invest in the country at the right time.


Investment Strategies

There are only three types of markets. Each of these markets has a basic criteria that identifies the market type.

Buy and Hold: Value investing

  • If the full purchase price of a property will result in a fully amortized fixed payment below 75% of current market rent.

  • Bonus: If you can also buy it below replacement cost.

Everyone is a replacement buyer.


Buy and Flip: Strategic Investing

  • If you can buy a property at 75% of the resale price, less any repairs AND the current median income can afford to buy the current median size home.

There are plenty of retail replacement buyers.


Sell or Pray: Speculative “Investing”

  • When the current median income can no longer afford to buy the current median size home.

At any point we could run out of replacement buyers.


Every seasoned investor will argue for a different variation of these calculations. They are not meant to replace any individual strategy. They serve as a maximum threshold for identifying each market type. Visit our data overview to learn more.